Our Mission

Marketing Penang as a destination of excellence and to make the tourism industry a major contributor to the socio-economic development of the nation.

Our Objectives

• Promote Malaysia as an outstanding tourist destination.

• Showcase Malaysia's unique wonders, attractions and cultures.

• Enhance Malaysia's share market for meetings, incentives, conventions and exhibitions (MICE).

• Increase Malaysia's tourism revenue by increasing tourist numbers to Malaysia and extend their length of stay.

• Encourage tourism and its related industries in Malaysia.

• Help develop domestic tourism and promote new investments in the country, as well as provide increased employment opportunities. The growth of tourism would also contribute positively to the country's economic development and quality of life.